Why Marketing Your Kittens and Puppies to Other Breeders is Often Ineffective

marketing your kittens and puppies to other breeders is the wrong strategy. market to pet homes instead.
If you consistently produce well-bred puppies & kittens, other breeders will find you. There's no need to use marketing resources towards attracting other breeders as customers.

Picture yourself in a quaint little town where breeders have established their kennels and catteries. You have meticulously planned to create the perfect environment for puppies or kittens to thrive. The air is filled with the sweet scent of puppies and kittens, and the sound of their playful antics echoes through the corridors. As a breeder, you take pride in your well-bred, healthy litters. However, when it comes to marketing your productions, there is a common misconception among breeders that their target audience should primarily be other breeders. Let’s debunk that notion and explain why marketing your kittens and puppies to companion homes is the most effective approach.

The Pool of Potential Buyers

When marketing your kittens and puppies, it’s crucial to consider the size of the target audience. While there may be a limited number of breeders actively searching for new additions to their breeding programs, the pool of potential companion homes is vast. Individuals and families across the country are constantly on the lookout for a furry friend to bring into their lives. By focusing your marketing efforts on non-breeding homes, you tap into a much larger market, increasing the chances of finding the perfect forever homes for your precious litters.

Furthermore, companion homes often offer a more nurturing environment for your kittens and puppies. These individuals and families are seeking a loyal and affectionate companion, and are mostly not interested in breeding. By placing your furry bundles of joy in such homes, you ensure they receive the care and attention they deserve, leading to happier and healthier pets in the long run.

Moreover, non-breeding homes are not just limited to individuals or families. Many pet lovers reside in retirement communities, where a furry companion can provide a sense of purpose and joy. Schools, hospitals, and therapy centers also seek out well-bred and well-socialized pets for their programs. By targeting companion homes, you open up a world of possibilities for your kittens and puppies to make a positive impact on the lives of many.

The Power of Word-of-Mouth

Word-of-mouth is a powerful marketing tool that can make or break a business. When it comes to finding the perfect homes for your kittens and puppies, the power of word-of-mouth cannot be underestimated. By focusing on companion homes, you increase the likelihood of your satisfied customers sharing their positive experiences with others. These satisfied owners become your brand ambassadors, spreading the word about your exceptional breeding program and the wonderful pets you produce.

Imagine this scenario: a couple purchases one of your purebred kittens and falls head over heels in love. They share their joy with their friends, family, and coworkers, all of whom are captivated by the adorable feline’s charm. They create their kitten a social media accounts on multiple platforms, sharing cute adventures of the day to thousands of viewers. Suddenly, your email is full with inquiries from potential buyers who have heard about the exceptional quality of your kittens. This snowball effect, fueled by the passion and enthusiasm of your satisfied customers, can lead to a steady stream of inquiries and ultimately, the perfect homes for your future litters.

On the other hand, if you primarily market your kittens and puppies to other breeders, the chances of generating this kind of buzz significantly diminish. While breeders may appreciate the quality of your litters and respect your program, their primary focus is on their own breeding programs. The likelihood of them enthusiastically sharing information about your kittens and puppies with potential buyers is much lower compared to companion homes. By prioritizing companion homes, you harness the power of word-of-mouth and create a ripple effect that can propel your breeding program to new heights.

The Art of Being Found

Now, you may be wondering, “If I market my kittens and puppies to companion homes, how will other breeders find me?” The answer lies in the quality of your breeding program. Breeders who are actively seeking well-bred, healthy kittens or puppies to add to their breeding program will undoubtedly find their way to you, even without targeted marketing efforts towards them. The breeding community is a close-knit network where word travels fast about exceptional breeders and the litters they produce.

When you consistently produce well-bred, healthy litters, your reputation spreads among breeders like wildfire. They will seek you out, knowing that your productions possess the qualities they desire to enhance their own breeding programs. By focusing on the quality of your breeding program and the happiness of the pets you produce, you establish yourself as a trusted and reputable breeder within the community.

Additionally, participating in breed-specific shows, meet-and-greets, competitions, and events can further increase your visibility within the breeding community. These gatherings provide an opportunity for breeders to showcase their litters and connect with like-minded individuals who share their passion for the breed. By immersing yourself in these events, you not only attract potential buyers from companion homes but also establish valuable connections with other breeders who may become future collaborators or mentors.

A Much Broader Target Audience

When it comes to marketing your kittens and puppies, it’s essential to consider the size of your target audience and the power of word-of-mouth. By focusing your efforts on companion homes, you tap into a much larger pool of potential buyers who are eager to welcome a furry friend into their lives. The power of word-of-mouth, fueled by the satisfaction of your customers, can create a snowball effect that brings even more inquiries and interest to your breeding program. Remember, if you produce well-bred, healthy litters, there is no need to actively market to other breeders. They will find you, drawn by the exceptional reputation you have built within the breeding community.


Hey there! I'm Sheila Cook, the heart behind BreederDesigns.com. I've been wearing multiple hats—web designer, graphics designer, and SEO specialist—at Breeder Designs since 2016. Writing articles for the site is my way of guiding customers through the ins and outs of breeder web design, graphics design, and the mysterious world of website and search engine optimization. My journey began in 2007 as a self-taught hobbyist, evolving into a seasoned pro with formal education and a handful of Google certifications. I'm your go-to WordPress expert, armed with an AS degree in Criminal Science and a BA in Business. Beyond the web, I've navigated the realms of QA and Compliance in Pharma/Biotech/Tissue Banking/Medical Device manufacturing and in Pharmacy. On the home front, I'm the proud mom of five, three of whom are Autistic. Balancing family and work is my daily juggling act, especially with my youngest needing full-time care due to the severity of his disability. While I craft and finesse graphics and websites for diverse industries, my heart lies in breeder and animal-related web design services. As a former breeder and volunteer rescue worker, I've stayed connected with the breeder and pet communities. Educating my clients is my passion, and I relish the opportunity to empower them with at least the basics of their websites—if they're up for it! Amidst the whirlwind, I manage to squeeze in a few hobbies like photography, writing, graphic design, and indulging my obsession with apocalyptic/post-apocalyptic movies and TV shows. Yes, I'm an unabashed fan of The Walking Dead Universe! Let's navigate the digital landscape together!

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