The Five Basic Steps to Creating a Cat or Dog Breeding Business

establishing a successful cat or dog breeding business with a breeder web design package from Breeder Designs
This is a basic summary of establishing a cat or dog breeding business. There will always be more to learn, every day.

Imagine a world where every family could find their perfect furry companion, bred with care and love. A world where responsible breeders follow a thoughtful process to ensure the health and well-being of their animals. Breeder Designs is here to guide you through the five essential steps to creating a successful breeding business. From purchasing cats and dogs with breeding rights to establishing an online presence and finding a breeder-friendly veterinarian, we’ll cover it all. So, let’s dive in and explore the exciting journey of building a breeding business!

Breeding Rights and Breeding Quality

The foundation of any breeding business lies in the selection of cats and dogs with breeding rights and breeding quality. These animals will be the parents of the litters you produce, so it’s crucial to choose them wisely. Look for animals that possess the desired breed characteristics, excellent health, and a gentle temperament. You can find the desired characteristics and faults of any purebred animal under their registry’s breed standard (such as AKC, NAVHA, ABA, CFA, ABKC, UKC, TCA, etc.). This ensures that the offspring will inherit these traits, making them desirable to potential pet owners.

Furthermore, it’s essential to establish a solid reputation as a responsible breeder. This means selecting cats or dogs from reputable breeders who prioritize the health and well-being of their animals. By purchasing animals from trusted sources, you not only ensure the quality of your breeding stock, but also contribute to the overall improvement of the breed. This also means finding other responsible breeders and mentors – online and in person – to help guide you through the process. You will learn a lot of things that you may not have even considered. Facebook groups is a great resource for information.

Additionally, it’s crucial to consider the genetic diversity of the animals you choose. To avoid this, research the breed’s genetic history and consult with experts to make informed decisions. Remember, responsible breeding is all about creating healthy and happy pets for loving families.

Inquiring about Licensing Requirements

Before embarking on your breeding journey, it’s essential to inquire about the necessary licensing requirements. Breeding regulations vary depending on your location and the number of litters you plan to produce. You may need to obtain licenses at the city, county, state, and federal levels.

Moreover, if you plan on shipping your puppies and kittens sight unseen, additional licensing and permits may be necessary. By complying with licensing requirements, you demonstrate your commitment to responsible breeding and gain the trust of potential customers.

Remember, it’s crucial to stay up to date with any changes in breeding regulations. Attend meet-and-greets, join breeder associations, and consult with legal professionals to ensure you are always in compliance with the law. By doing so, you pave the way for a successful and reputable breeding business.

It is also important to note that while a licensing requirement may not be relevant to your business at the time you research it, keep the information on the backburner. A single event can cause the licensing to be relevant, and you want to be prepared with the knowledge so that the process of retaining that license is relevant. For example, going from producing 10 puppies a year to 20 puppies a year will trigger a need for licensing at the state and federal level. Selling just one puppy and shipping the puppy to the buyer sight unseen, would also trigger a need for more licensing. Sight unseen is when a customer purchases a kitten or puppy from a breeder without first physically seeing the condition of the animal and its living environment in person. Unfortunately, using apps like Skype, Zoom, and Facetime do not cancel this requirement. But those apps are still great tools for breeders.

Establishing an Online Presence with a Well-Crafted Website and Social Media

In today’s digital age, having a strong online presence is vital for any business, including breeding. Before any litters are planned, it’s essential to have a website that showcases your breeding program and creates a lasting impression on potential customers.

Invest in a visually appealing and user-friendly breeder website by a professional. Ensure that it reflects your breeding philosophy, showcases the beauty of your animals, and provides valuable information to visitors. Remember, your website is the face of your breeding business, so make it shine!

Additionally, don’t underestimate the power of search engine optimization (SEO) and indexing. It takes time for search engines to recognize and rank your website. By building your website well in advance, you give it ample time to climb the search engine rankings. This increases your visibility to potential customers and sets the stage for a successful breeding business.

Social media has become a powerful tool for businesses to connect with customers. As a breeder, it’s essential to harness the potential of social media platforms to showcase your animals and engage with potential pet owners.

Create accounts on popular social media platforms such as Facebook, TikTok, YouTube, Instagram, Yelp, and Twitter. Share captivating photos and videos of your animals, provide informative content about the breed, and engage with your audience by responding to comments and inquiries.

Remember, social media is not just about promoting your business; it’s an opportunity to build a community of like-minded individuals who share a passion for your breed. By fostering meaningful connections and sharing valuable insights, you establish yourself as a trusted authority in the breeding community. Most social media platforms prohibit the sale or promotion of the sale of animals – so use social media ONLY to establish your presence and brands, not as a selling platform!

Finding a Breeder-Friendly Veterinarian

A breeder-friendly veterinarian is an invaluable partner in your breeding journey. They play a crucial role in ensuring the health and well-being of your animals, as well as providing guidance throughout the breeding process.

When selecting a veterinarian, look for someone who specializes in breeding and reproduction. They should have experience working with the specific breeds you are focusing on and be knowledgeable about the unique challenges that come with breeding. This expertise will be invaluable in maintaining the health of your animals and maximizing the success of your breeding program.

Moreover, a breeder-friendly veterinarian understands the importance of preventive care, vaccinations, and regular check-ups. They will work closely with you to develop a comprehensive health plan for your breeding, ensuring that they are in prime condition for successful breeding. Remember, a healthy parent leads to healthy offspring! Don’t be afraid to call around and ask questions. Some vets will also discount health certification of your litter, if you have them vaccinated and health certified at one visit. Note that a health certificate is required to sell a puppy or kitten in most states, and also a requirement for ground pet shipping or airline cargo transport to a customer.

Planning for the Expense

Establishing a breeding business is an expense all in itself. Take advantage of financing options and payment plans for both purchasing your kittens or puppies and web design services. Open a Care Credit account for veterinarian visits, and don’t use it unless you have to. Save it for emergencies or when funds are low. Get health insurance on your breeding animals, starting when they are young. It is very affordable and worth the money you will save! Start a savings account equal to or exceeding the cost of an emergency c-section at the closest emergency vet. If these funds need to be used for an animal emergency, replenish it as quickly as you can.

Building a Successful Breeding Business

Building a successful breeding business requires careful planning, financial planning, dedication, and a love for your animals. By following the five steps outlined by Breeder Designs, you lay a solid foundation for your breeding program. From choosing the right breeding stock to establishing an online presence and finding a supportive veterinarian, each step plays a vital role in your journey.

Remember, responsible breeding is not just about creating adorable puppies and kittens; it’s about shaping the future of the breed, ensuring their health and well-being, and bringing joy to countless families. Embrace this incredible journey, and may your breeding business flourish with love, care, and success!


Hey there! I'm Sheila Cook, the heart behind I've been wearing multiple hats—web designer, graphics designer, and SEO specialist—at Breeder Designs since 2016. Writing articles for the site is my way of guiding customers through the ins and outs of breeder web design, graphics design, and the mysterious world of website and search engine optimization.My journey began in 2007 as a self-taught hobbyist, evolving into a seasoned pro with formal education and a handful of Google certifications. I'm your go-to WordPress expert, armed with an AS degree in Criminal Science and a BA in Business. Beyond the web, I've navigated the realms of QA and Compliance in Pharma/Biotech/Tissue Banking/Medical Device manufacturing and in Pharmacy.On the home front, I'm the proud mom of five, three of whom are Autistic. Balancing family and work is my daily juggling act, especially with my youngest needing full-time care due to the severity of his disability.While I craft and finesse graphics and websites for diverse industries, my heart lies in breeder and animal-related web design services. As a former breeder and volunteer rescue worker, I've stayed connected with the breeder and pet communities.Educating my clients is my passion, and I relish the opportunity to empower them with at least the basics of their websites—if they're up for it! Amidst the whirlwind, I manage to squeeze in a few hobbies like photography, writing, graphic design, and indulging my obsession with apocalyptic/post-apocalyptic movies and TV shows. Yes, I'm an unabashed fan of The Walking Dead Universe! Let's navigate the digital landscape together!

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