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You may or may not have heard the term SEO in articles or in social media conversations. Many may have heard the word, yet don’t completely understand what SEO is. So let’s talk about SEO and why you need SEO for your breeding business or pet related business website.

Search Engine Optimization

SEO is short for Search Engine Optimization. The technical definition is:

a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

What Is SEO? 3In other words, SEO is the techniques and tweaks done both off and onsite in order to steer visitors who are looking for your product or service to your website (instead of your competitor’s website). There are MANY thigs that encompass Search Engine Optimization. It is not just one technique; additionally, current SEO standards are forever changing. So it is very important that the individual or company performing SEO on your site continues to keep their skills up to date with research and ongoing education in the current SEO practices.

Why Isn’t My Dog Breeder Website Getting Any Visitors?

Some breeders will tell you that they already have a website and it doesn’t help at all. This is because their cat or dog breeder website design is not optimized for the search engines. Without effective SEO, a website may never make it into the ranks of Google SERPs (search engine results pages), and in turn – visitors to the website will be thin numbers. The primary purpose of a website is to bring new, targeted visitors – those who are looking for your product or service on the internet. So without SEO, a website serves no purpose at all. It may never be seen unless the website owner posts or places a direct to the site.

Can’t I Just Buy Cheap Traffic For My Breeding Website?

When you have a contact form on your page, you will get hit with tons of spam emails promising tons of traffic and tons of backlinks. While it seems cheap enough to try it out, this will actually HURT your site rankings. The traffic you purchase will flow from porn, diet pill, gambling websites, and similar spammy-type sites. Google already frowns upon such types of website businesses. Additionally, an enormous amount of backlinks all at once (or even over a time period) does not appear natural to Google. Google will know that the links are purchased and lower your rankings – or worse, penalize your site or ban it from the SERPs! Not the outcome you are looking for!

Is SEO Instant?

SEO does not have instant results. It does take a little time for the results to be recognized by the site owner. However, once things get going, the only way is up. How far up you go in the search engine results is dependant upon the continual processes & techniques of SEO. SEO is extremely time consuming, which is why many website owners hire SEO experts like us to take on this task for them.

Please contact The Author with any questions you have, or to inquire about getting started on a website and/or our SEO services.

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